# PropelClick

PropelClick is a free AI assessment and tool recommendation platform
that helps small business owners identify which AI tools are right for
their business — and offers done-for-you AI agent services for those
who want expert implementation.

## What This Site Does

Users complete a free 5-question business assessment and receive a
personalized AI readiness report with specific tool recommendations.
PropelClick also offers six done-for-you AI agent services (ReplyBot,
LeadFollowUp, ContentBot, ReviewBot, BookingBot, ReportBot) for
businesses that want AI managed on their behalf.

## Key Pages

- Home (/): Assessment entry point and platform overview
- Assessment (/assessment.php): Free 5-step AI readiness assessment
- Report (/report.php): Personalized AI tool recommendation report (generated per-user)
- Tools (/tools.php): Curated directory of 30+ AI tools with filters
- Tool detail (/tools/[slug]): Individual tool profile
- Services (/services/): All 6 done-for-you AI agent services
- ReplyBot (/services/replybot.php): AI customer support agent
- LeadFollowUp (/services/leadfollowup.php): AI sales follow-up agent
- ContentBot (/services/contentbot.php): AI content creation agent
- ReviewBot (/services/reviewbot.php): AI reputation management agent
- BookingBot (/services/bookingbot.php): AI appointment scheduling agent
- ReportBot (/services/reportbot.php): AI business intelligence agent
- Blog (/blog/): AI guides and tool reviews for small business owners
- Blog post (/blog/[slug]): Individual blog article
- About (/about.php): Mission and approach
- Contact (/contact.php): Contact form
- Dashboard (/dashboard.php): Saved reports and bookmarked tools (auth required)
- Privacy Policy (/privacy-policy.php): Data handling policy
- Terms (/terms.php): Terms of service

## Pricing

- Assessment: Free
- Tools directory: Free
- Blog: Free
- ReplyBot: $197 setup + $97/mo
- LeadFollowUp: $197 setup + $147/mo
- ContentBot: $147 setup + $197/mo
- ReviewBot: $97 setup + $67/mo
- BookingBot: $147 setup + $97/mo
- ReportBot: $147 setup + $97/mo

## What This Site Does NOT Do

- Does not provide generic AI chatbot services
- Does not sell user data to third parties
- Does not require payment for the assessment, report, blog, or tools directory

## Key Facts

- Brand: PropelClick
- Domain: propelclick.com
- Primary service: Free AI assessment + done-for-you AI agents
- Target audience: Small business owners, solo operators, SMB teams
- Pricing model: Free assessment + paid agent services + affiliate tools
- Contact: contact@propelclick.com

## Assessment Flow

1. Business type (solo, small business, growing team, agency, enterprise)
2. Pain points (writing, support, data, social, sales, admin, research, finance) — up to 3
3. Tech comfort level (beginner, intermediate, advanced)
4. Monthly budget (free, up to $50, $50-$200, $200-$500, $500+)
5. Name and email — report delivered to this email

## Report Output

Each user gets a personalized report containing:
- AI Readiness Score (0-100)
- Profile label (AI Beginner / AI Curious / AI Explorer / AI-Ready Operator)
- 3-4 key insights
- Pain-point breakdown with tool category recommendations
- 3-6 matched AI tool recommendations with pricing and links
- 3 concrete next-step actions for the week
- Matched agent recommendations (1-3 of the 6 done-for-you agents)

## Agent Service Model

- Client completes checkout via Stripe (setup fee + monthly subscription)
- Client completes a short per-agent onboarding form
- PropelClick team configures the agent within 3-5 business days
- Agent runs on behalf of the client with monthly performance reporting
- Month-to-month subscription, cancel anytime, no contracts